The new O₂ flagship store in the center of Munich, Germany aims to create an intelligent environment in which exhibits, media installations, light and sound concepts harmonise with each other, to raise the brand’s profile within this competitive telecommunication sector. An interactive ‘Top 10’ conveyor belt placed in the shop window displays ten transparent containers with O₂ products and associated information. The belt can be stopped at any time by touching a screen so passers-by can have a leisurely browse of the products on offer inside. Customers can also listen to the latest tunes on the Music Browser, which takes the form of a suspended giant set of headphones, complete with backlighting, flatscreen and loudspeaker. The ‘Photopoint’, a module set into an over-sized O₂ logo, contains a display screen that can take photographs. Using the built-in interface, customers can then send pictures via email, MMS (Multimedia Messaging Standard) or print them out.

o2-online.de